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info@maximise-your-potential.co.uk
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I am the Marketing Manager for our business and I worked with Andre Goodison over a number of months. Initially, I was reserved about what value I would gain from Andre’s sessions as I had been in my profession for nearly 20 years.
However, over a few sessions Andre helped me identify and understand issues I didn’t see within myself and department that were affecting productivity and how I carried out my day to day duties. Andre assisted me in implementing solutions and applied a new perspective on how I manage myself, my own workload, my department’s workload and my team. Today, output is more efficient, team morale has improved and I am able spend more time planning ahead.
Both personally and professionally, I believe I am a better person and a better manager because of my sessions. For anyone seeking to develop their business skills and confidence, I would unreservedly recommend Andre Goodison.
Jason D / Marketing Manager
When I was appointed as Director of Operations and a member of the executive team I felt like an imposter and decidedly outside my comfort zone. Over the past year, Andre’s expert coaching has enabled me to start to realise my full potential and understand what skills and knowledge I have to bring to the table. He has given me the tools to work on my weaknesses and to have the confidence to speak out for what I think is important for myself, my team, our clients and the company. Andre has also given me some very targeted advice about specific situations which has proved usable and has worked advantageously on application. I cannot recommend Andre highly enough to anybody who is striving to achieve their goals but perhaps doesn’t know what is stopping them from doing so.
Amy S / Operations Director
I have worked with Andre for some time now and he has helped me build and grow both my business and the team of people I employ. The communications and systems within the business have allowed us to improve the customer service and build the morale of all the people. I highly recommend Andre to any business owner who really wants to become a better business leader.
Karl I / Director
In order to progress in your personal development as a leader, you have to understand yourself. The coaching Andre provides enables you to assess yourself in many ways, and his skills in enabling you to identify the areas you need to focus on are excellent. He also examines the teams and management structure you are part of and works with you to empower you to move forward. As a female, I feel completely comfortable with his professional but supportive coaching approach. The strategies Andre has suggested have helped me deal with many situations I would have previously just accepted; now I feel more confident to act.
Helen P / Operations Director
Working with Andre makes you open your eyes, he asks the questions that make you realise that you do know the answers and you can do the task ahead but that the only person who can change things is you. I found his honesty and advice a great help and enjoyed each coaching session we had.
Kelly H / Business Manager
I have known Andre for some time and his extensive experience in business combined with his insightful coaching style led me to engage Andre to support our executive team. He has provided me with excellent constructive challenge to ensure I make the right strategic decisions to support the future of our services. Through Andre’s coaching a programme was developed for some rising stars within the company and he has helped them to achieve even greater things as they evolve into the inspirational leaders they have the potential to be. His ability to use both his business acumen and the expert knowledge he has in emotional intelligence are a winning combination for both individuals and those they support and engage with. if you want to succeed through working with people, I would recommend you engage Andre.
Alison R / CEO
Andre has literally been the turning point in my business. Having employed his services for several years, his inspirational marketing and business development expertise has enabled me to set my company on a path to healthy growth and success. His focus on my own personal development as the MD has also been incredibly valuable and has aligned me in order to set the goals I want to achieve, not what I thought I 'should' achieve - an extremely valuable lesson indeed. I will be forever grateful for his insight, empathy and 'out of the box' strategies as my business grows from strength to strength, with the 'right' people working in it.
Julie P / Managing Director
I was invited to work with Andre in my new role at our business as Retail Sales Manager. Having worked in the IT industry for 17 years I thought I knew pretty much everything I had to know. Andre has helped me immensely not only in my new role as a manager but also as an account manager. His ideas and guidance on issues I have had which include man management, time management and planning have helped me and my team increase both revenue and profitability with our business. Unlike any other training/help I have had in the past Andre takes the time to get to know you as an individual and then helps you develop the right solution for yourself rather than just offering a one size fits all solution. Not only has Andre helped me commercially he has helped me develop as a person and given me the confidence I knew I was lacking. Andre is a must for anyone looking to develop in any industry and I look forward to working with him again.
David W / Sales Manager
Working with Andre for many years has demonstrated his many talents to offer an organisation. However, the one I feel is his most unique is how he deals with the company’s biggest asset, their people. Andre’s ability to help with the development of all levels within the company, improves not just the bottom line but more importantly, the individuals themselves. This skill of communicating /training for the sole purpose of finding the hidden talent in all of us is something I have enjoyed seeing as well as experiencing and personally will always be internally grateful for.
Aaron K / Managing Director
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TESTIMONIALS
ARTICLES
STRUCTURE
How versatile is your business Endoskeleton?
So what is an Endoskeleton? In nature, an endoskeleton is a framework of bones and cartilage which protects the internal organs, supports the body, stores vital fluids and allows movement with limbs... more
ALIGNMENT
Alignment, the secret to modern business success
One of the biggest challenges facing modern businesses of all sizes is how to take the business to the next level of success and profit without the cost structure getting out of control. One of the biggest costs on most businesses Profit and Loss Statement is salaries and wages, or in simpler terms, people... more
LEADERSHIP
How Important Are Emotions in Leadership Today?
With the rapid pace at which the current business market changes, the ability of the leaders in any business to make quick and good decisions is becoming more and more important. As more time is needed from leaders to keep up to date with the current business market, they have less time to manage their people, so they need to delegate a great deal more of the day to day operation to their teams... more
Many People Can Manage, But What Makes a Leader?
The business world is filled with people who can effectively manage tasks and departments to deliver results, but what happens when these managers are promoted up a level?... more
So what makes a great sales manager?
If you are looking for a way to take your sales management skills to another level of success, then this article should be of interest to you... more
Business Leadership Lessons From Home.
The inspiration for this article on Business Leadership came out of a mentoring session with one of my clients a few weeks ago and highlighted the fact that we can learn lessons from all sources if we are looking to step up our performance... more
TEAMS
Do you have a KP in your business?
Now I am not going to profess that I know Kevin Pietersen personally or that I have any inside knowledge about any of the occurrences that he has been involved in, but I am South African and very passionate about cricket. The reason for this article comes from the similarities I have seen as a successful business leader and many of the situations that KP has been involved in with the teams he has been associated with.... more
MARKETING
'Outside In' Marketing
I met with a successful business owner last week who has tried unsuccessfully for some years to break through a turnover figure which he has been desperate to achieve for many years. He has got very close in the last few years, without making that final break through which would bring him the level of success he was looking for... more
Marketing...the forgotten piece.
I am surprised by the way the majority of businesses I come into contact with approach their marketing strategy. I was sitting with a business owner last week who wanted to discuss their latest marketing ideas with me so that I could help them develop a brand new marketing plan... more
How Emotionally Intelligent is your marketing?
If you have attended any top level sales training or read any of the numerous books on sales available in today’s market place, you will see repeatedly that the decision to buy anything is predominantly an emotional decision, in fact, most people who really understand sales will say that 80% of any decision to buy something is an emotional one... more
Is your marketing a cost or an investment?
We all know that to grow our business we need to market effectively to generate new customers to grow our business, however, as soon as business slows, one of the first things to go is the marketing budget!
Why is that?... more
What's the Key to Success in Today's Competitive Market?
In the majority of businesses in the UK today, the biggest figure on the cost section of any Profit and Loss Statement is almost always; wages and salaries. The challenge facing most business leaders is to make sure that this cost on the Profit and Loss is actually an investment and not just a cost... more
So why should customers buy from your business?
I have had the good fortune to meet up and speak with a wide variety of sales people in the last few weeks. The point most of them wanted to discuss with me was what they needed to do to win business in this current tough market, however, in each of the meetings I managed to turn the general and lively discussions into absolute silence every time I asked them my question... more
Positioning your marketing for better results.
How you position your product or service is vital to your success, whether you choose to do it proactively or reactively, and by reactively, I mean you don’t do anything at all about your positioning.
What then is positioning?... more
Attention! Is This Headline Working?
Without a headline that truly attracts the types of customers you are looking for, your product or service will just remain hidden... more
SALES
So what are the key factors that make people buy?
In today’s competitive market place, the ability of businesses to sell effectively often determines the successful growth of a business. If a business is generating large quantities of great leads, but cannot convert these into sales, that business will struggle... more
How much value does your sales process add?
The key strategy to grow any business has to be how effective it is at converting leads to profitable orders, or in other words, sales... more
Increase your sales with effective follow up
As the business market becomes more and more competitive, the effectiveness of our sales people and processes becomes more and more essential. When I meet business owners and sales people, it is so surprising how little they focus on the follow up as part of their sales process... more
Empathy, One the Key Ingredients to Improve Your Sales Performance.
Sales is all about human interaction and the building of relationships, however, too often, sales people just follow their natural instinct and believe that sales is all about convincing the buyer about how great their product or service is... more
Optimism, the Skill That Can Take Your Sales Success to Another Level!
Everyone in business is looking for something that is going to make them more competitive in the current business market. Should we network at more business meetings or perhaps become more active on social
media sites?... more
Emotion vs Logic- The 80/20 Rule of Sales.
One of the biggest challenges I face when I am training sales professionals, is getting them to understand how important and how much effort is required to build a long term emotional relationship with other people... more
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