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What is Emotional Capital?


Today we’re working with a new balance sheet. Knowledge or intellectual capital has been and is the highly valued stock in most businesses. It’s what businesses know and use to create products or solve problems and ultimately create wealth. Yet knowledge is only the first of two important assets in business. The second is emotional capital – the feelings, beliefs, perceptions and values that people hold when they engage with any business. It’s the emotional assets in your organization that determine whether or not people will work well for you, buy from you, employ you and enter into business with you.


Three Core Elements:


1. External Emotional Capital - the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.

2. Internal Emotional Capital -the value of the emotional commitments held in the hearts of the people within your business.

3. Intra-personal Emotional Capital - the level of positive, focused energy that you invest at work and in your personal life.


Emotional Capital Report (ECR)

Rigorous scientific research has identified ten emotional skills that drive leadership performance and separate great leaders from the rest. These ten skills can now be accurately measured by the Emotional Capital Report (ECR) – the world’s first scientifically developed psychometric for measuring emotional intelligence and leadership.

Working through Emotional Intelligence and using the profile will transform your people, your business and your results.


Empower your leaders with the HRMagik online toolkit.


Getting the best out of your people is key to every business, but it is often easier said than done.


HRMagik Performance Management Tools are designed to provide leaders with easy-to-use online tools that will help them to:


Manage the performance of their team more effectively


Maximise their potential and meet the goals of the department or business


  • Perfect for small, medium or large businesses
  • Easy to use
  • Affordable – only pay for what you use
  • No capital commitment
  • Self service
  • Works on all platforms
  • Fully supported


Using these simple online tools will allow your people and managers to work more effectively as teams and achieve growing results for your business.


As the world’s leading professional marketing body, CIM is uniquely placed not only to be the voice for the marketing community, but an active participant – catalysing and shaping the future of this ever-changing profession.


For more than 100 years, we've been supporting, representing and developing marketers, teams, leaders and the profession as a whole. Our networks have an unrivalled breadth, depth and diversity – making this not just the largest community of marketers, but one with impact.


We’re independent, trusted and connected, with access to unmatched ideas, insights and resources to help marketers navigate from problem diagnosis to practical solutions. And, as the only Chartered body for marketing, we have a responsibility to lead during this period of change, and it’s a responsibility we take seriously.


Business Growth Service

Registered Expert with the Business Growth Service


GrowthAccelerator is now part of the Business Growth Service,

a government-backed service offering support to businesses with the potential to improve and grow.


We can help you to achieve your potential by identifying barriers to growth and providing tailored support that fits your needs,


including coaching, consultancy, mentoring, training, access to finance and export advice.



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Business Growth Service

Registered Expert